Level 4 Professional Studies
Editorial Photography
Book: Michael Grecco, Lighting and the dramatic portrait, the art of celebrity and editorial photography, Amphato book 

Collaboration and storytelling go hand and hand, it is important that the audience to know who the subject is and what the subject does. Not every image can be a storyteller, it can strive to make images idea driven. When shooting a model for an assignment is the concept of the subjects personality or previous work, the subject isn't the most important part of the image, just using models face or personality to enhance the products story. Sets can be a tool to tell a story to set the mood, without having to travel around the world.