Level 4 Professional Studies
How to become an Editorial Photographer
http://www.steves-digicams.com/knowledge-center/how-tos/photography-tips/how-to-become-an-editorial-photographer.html

An editorial Photographer's succes is clear by their talent, originality and the reputation they have built in the industry. Their employability revolves around whether they can work within a deadline, negotiate well, follow promises and deliver strong work in a short amount of time. If the photographer is willing to hire an assistant photographer to the team, the assistant's pay will be low, the tasks will be tested on their skills and desire to become an editorial photographer. Editorial work is the time required on front and back end of assignment. Research, emails, phone calls, packing, travel, image processing and uploading digital files consume time and those hours are often unpaid because work is considered to be included in the fee.Editorial photographer may offer lots of creative freedom and the opportunity to have work displaced in a national publication such as Reebok will offer a pay check that will be equivalent to more than a week of shooting for their national magazine.  The reality if it photographer finds their image on Shutter stock or Press wire, its going to be difficult to make any money licensing their work.  If photographers images that few other professionals are creating like if the subject is rare or the way of shooting is rare they will mostly have a market to themselves. Photographers will usually find that they are competing with a model that is already licensing pictures that are making a few thousands per image.  In this job photographers will go through many projects quickly in a few days. In each assignment they much understand the story then add depth and clarity to its message providing visual image. Editorial photography has always been a glamorous and dreaming career, to sell work it is the focus of the months column.

Editorial work does not pay as well as commercial but editorial you get more creative and imaginative and get a credit line. Photographers usually do editorial work to add to their portfolio then show portfolio to commercial work. If you do fashion images for a few hundred thousands they would add this to their portfolio and show their pictures to potential commercial clients and if impressed and join their team and shoot that is when you make real money.

Level 4 Professional Studies
Editorial Photography
Book: Michael Grecco, Lighting and the dramatic portrait, the art of celebrity and editorial photography, Amphato book 

Collaboration and storytelling go hand and hand, it is important that the audience to know who the subject is and what the subject does. Not every image can be a storyteller, it can strive to make images idea driven. When shooting a model for an assignment is the concept of the subjects personality or previous work, the subject isn't the most important part of the image, just using models face or personality to enhance the products story. Sets can be a tool to tell a story to set the mood, without having to travel around the world.

Level 4 Professional Studies
Industrail Photography
Book: Industrail photography, Jack Neubart

Industrail Photographers use a variety of means to get their names out to prospective clients. The portfolio is proof both of your willingness to work and of your ability to deliver results. Industrail Photography is not an easy career to involve one-self in. It takes a strong constitution, good health, willingness to work and travel. Industrail photographers are artists, technicians and business persons. They must express a unique visual sense in their photographs and confidence in themselves selling themselves and images. Professional industrail photographers understands that successful business you need to work in a team and knowing where to draw the line in their work from specific shooting style and not interjecting people the wrong way. Most of all, the industrail photographer must understand what it means to be competitive and what should be offered to prospective clients in order to gain that competitive edge.

Level 4 Professional Studies
Fashion Photography
book: Face of fashion, Susan Bright

The fashion system have particular strands of creativity within it that repay close examination. Portraiture is one such strand. Over generations great photographers have taken studio photographs for the purpose of illustrating newly fashionable lines of clothing, make-up or hair-styling within fashion magazines and newspaper supplements. In some shots subjects nakedness stands for 'the ghosts of absent clothes'. A great photographer is everything. It's not enough to have an amazing face and innovative clothes. Photographers need vision to pull image together and tell a story. Fashion is said to be a passing moment. A photograph is capturing that moment and a compelling image lives forever.

Louis Vuitton fashion works may be the hippest and coolest personalities of 1960s London, but stripped of any context they lack emotion, empathy and authority. The models become simply graphic icons of any age. His work of the 1970 and 1980 has divided viewers on whether his representations of women are empowering or exploitative.